Case Study

Acer Logo
The Challenge

The Acer Challenge was to highlight the newly launched Acer Liquid Z320 and Acer Liquid M220 smartphone to the Indonesia’s middle-class and affluent consumers.

Our Idea

We take advantage of the Mother’s Day 2015 momentum, and created heart-touching video and articles to appreciate all Mother in Indonesia.

The Insight

IDN Media Holdings’ audience of more than 10 million monthly users with 90% in the 18-34 years old age range is best placed to introduce the entry-level smartphone.

What We Did

We produced a digital campaign consists of one video and five articles with topics revolving around Mother’s Day 2015 and soft-sell the smartphone’s features.

The Result

The partnerships resulted in a very high talkability in social media and and relevancy for Acer.


Total reach

Cross-platform in Indonesia



To the content


Social media shares

Of the content


Video views

In Youtube and Facebook


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