The Acer Challenge was to highlight the newly launched Acer Liquid Z320 and Acer Liquid M220 smartphone to the Indonesia’s middle-class and affluent consumers.
We take advantage of the Mother’s Day 2015 momentum, and created heart-touching video and articles to appreciate all Mother in Indonesia.
IDN Media Holdings’ audience of more than 10 million monthly users with 90% in the 18-34 years old age range is best placed to introduce the entry-level smartphone.
What We Did
We produced a digital campaign consists of one video and five articles with topics revolving around Mother’s Day 2015 and soft-sell the smartphone’s features.
The partnerships resulted in a very high talkability in social media and IDNtimes.com and relevancy for Acer.
Cross-platform in Indonesia
To the content
Social media shares
Of the content
In Youtube and Facebook