Case Study
The Challenge
Traveloka wanted to educate the Indonesian market that booking your airplane tickets and hotel online is safe, fast, and seamless.
Our Idea
Indonesians tend to trust their idol, and online idol are often, Social Media Influencers.
The Insight
Existing users have trusted online travel agent, however, new users have been doubting the safeness of making bookings online.
What We Did
IDNtimes.com powered by Traveloka created a campaign consists of series of articles with topics revolving around travelling, travel photography, and holiday season (with Social Media Influencers as the inspiration).
The Result
The partnerships resulted in a great conversation in social media and IDNtimes.com about booking tickets online.
Total reach
Cross-platform in Indonesia
Views
To the content
Social media shares
Of the content
I want StoryWorx to make my story works.
Our Creative Labs
Jakarta
Surabaya
