Traveloka wanted to educate the Indonesian market that booking your airplane tickets and hotel online is safe, fast, and seamless.
Indonesians tend to trust their idol, and online idol are often, Social Media Influencers.
Existing users have trusted online travel agent, however, new users have been doubting the safeness of making bookings online.
What We Did
IDNtimes.com powered by Traveloka created a campaign consists of series of articles with topics revolving around travelling, travel photography, and holiday season (with Social Media Influencers as the inspiration).
The partnerships resulted in a great conversation in social media and IDNtimes.com about booking tickets online.
Cross-platform in Indonesia
To the content
Social media shares
Of the content