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Case Study

Traveloka Logo
The Challenge

Traveloka wanted to educate the Indonesian market that booking your airplane tickets and hotel online is safe, fast, and seamless.

Our Idea

Indonesians tend to trust their idol, and online idol are often, Social Media Influencers.

The Insight

Existing users have trusted online travel agent, however, new users have been doubting the safeness of making bookings online.

What We Did

IDNtimes.com powered by Traveloka created a campaign consists of series of articles with topics revolving around travelling, travel photography, and holiday season (with Social Media Influencers as the inspiration).

The Result

The partnerships resulted in a great conversation in social media and IDNtimes.com about booking tickets online.

M

Total reach

Cross-platform in Indonesia

K

Views

To the content

K

Social media shares

Of the content

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I want StoryWorx to make my story works.

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